Privacy Policy
AIdeaLooks
Last updated: 5 November 2026
1. General Information
At AIdeaLooks, we take the protection of your personal data seriously. We process personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
This Privacy Policy explains what information may be collected when you visit our website, how it is used, which third-party services are involved, and what rights you have regarding your personal data.
You can browse AIdeaLooks without creating an account or providing your name. However, certain technical information may be processed when you access our website.
2. Data Controller
The party responsible for processing personal data on this website is:
AIdeaLooks
Website: https://aidealooks.com
Responsible operator:
AIdeaLooks – Lea Birven
Postal address:
c/o Online-Impressum #7565
Europaring 90
53757 Sankt Augustin
Germany
Email: aidealooks@gmail.com
For any questions concerning data protection or this Privacy Policy, please contact us using the details above.
3. Hosting and Server Log Files
Our website is hosted by Hostinger International Ltd.
When you visit AIdeaLooks, our hosting provider may automatically collect technical information in server log files, including:
- IP address
- Browser type and version
- Operating system
- Referrer URL
- Hostname or technical identification of the requesting device
- Date and time of the server request
- Requested pages and server response information
This information is processed to ensure the functionality, stability, and security of the website, investigate technical problems, and protect against unauthorized access.
The legal basis is Article 6(1)(f) GDPR, reflecting our legitimate interest in maintaining a secure and reliable website.
Server log information is retained only for as long as necessary for these purposes, subject to the hosting provider’s applicable retention practices.
Further information is available in Hostinger’s Privacy Policy.
4. Cookies and Similar Technologies
AIdeaLooks uses cookies and similar technologies to support website functionality and, where appropriate consent has been obtained, analyze website usage.
Essential technologies
Certain cookies or local storage mechanisms may be necessary to provide functions requested by visitors, maintain website security, or remember website preferences.
Where the legal requirements are met, strictly necessary technologies may be used without prior consent under Section 25(2) of the German Telecommunications Digital Services Data Protection Act (TDDDG).
Any associated processing of personal data is based on the applicable provisions of Article 6 GDPR.
Analytics technologies
We use Google Analytics 4 to understand how visitors interact with our website.
Where required, analytics cookies and comparable tracking technologies are used only after visitors provide valid consent.
The legal basis is Article 6(1)(a) GDPR and Section 25(1) TDDDG.
Visitors may reject optional analytics technologies without losing access to the website.
Cookie preferences and withdrawal of consent
Where consent has been provided, visitors may withdraw it at any time with effect for the future.
Cookie preferences can be changed at any time: Cookie Settings
Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.
5. Google Analytics 4
AIdeaLooks uses Google Analytics 4, a web analytics service provided by:
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
Google Analytics helps us understand how our website is used and improve the shopping and browsing experience.
Depending on your consent and the configuration of the service, Google Analytics may process information including:
- Pages viewed and interactions with website content
- Visits to product, outfit, and category pages
- Approximate geographical information
- Browser, device, and operating system information
- Referral sources and traffic channels
- Interactions with external links
- Online identifiers and analytics cookies
Google Analytics may also record when visitors click links leading to external retailers.
These measurements help us understand which products and retail partners attract interest. They do not establish whether a visitor completes a purchase on a retailer’s website.
According to Google, Google Analytics 4 does not log or store individual IP addresses of users in the European Union.
Legal basis
Where consent is required, processing is based on Article 6(1)(a) GDPR and Section 25(1) TDDDG.
Data retention
The retention of user-level and event-level analytics data depends on the retention settings configured in our Google Analytics property. Aggregated reporting data may be subject to different retention periods.
International data transfers
Personal data processed through Google services may be transferred to or otherwise processed in countries outside the European Economic Area, including the United States.
Such transfers are subject to applicable data protection requirements and safeguards, which may include adequacy decisions and contractual protections.
Further information:
Google Analytics Privacy Information
6. Google Search Console and Google Site Kit
We use Google Search Console to understand how AIdeaLooks performs in Google Search.
Search Console provides information such as:
- Search queries through which our website appears
- Search impressions and clicks
- Search performance of individual pages
- Indexing information
- Technical website performance and search visibility
Search Console primarily provides aggregated search-performance information to website operators. We do not use Search Console as a separate tool to identify individual website visitors.
We also use Site Kit by Google, a WordPress plugin that connects Google services with our website administration dashboard.
Site Kit allows us to view information from Google Analytics and Search Console within WordPress.
The processing of personal data by any Google Analytics functionality connected through Site Kit is described in the Google Analytics section above.
Further information is available in Google’s Privacy Policy.
7. WooCommerce and Wishlist Functionality
AIdeaLooks uses WooCommerce to display fashion products, product categories, retailers, and product information.
Our website primarily presents products that visitors can explore before purchasing them from independent third-party retailers.
We do not operate a conventional checkout for these affiliate products.
WooCommerce and associated website components may use technical cookies or similar storage technologies where required for website functionality.
Wishlist
We use WPC Smart Wishlist for WooCommerce to allow visitors to save products they are interested in.
Depending on the plugin’s configuration, wishlist preferences may be stored using browser cookies, local storage, or other technical mechanisms.
This functionality is intended to provide a convenient way to save and revisit products.
Any personal data processed through the wishlist feature is limited to what is necessary for the configured functionality, unless additional consent or another applicable legal basis is required.
8. Affiliate Links and Retailer Websites
AIdeaLooks is a fashion discovery and affiliate website.
Our website contains links to products offered by third-party retailers, including fashion brands and online stores.
When visitors click an affiliate link, they leave AIdeaLooks and are redirected to an external retailer’s website.
We may receive a commission if a purchase is completed through an affiliate link, at no additional cost to the visitor.
Affiliate links may contain tracking identifiers that help affiliate networks and retailers attribute referrals, clicks, or purchases.
Third-party retailers and affiliate networks may process information relating to visits and purchases according to their own privacy policies.
We recommend reviewing the privacy policy of the relevant retailer before completing a purchase.
Where visitors have consented to Google Analytics, AIdeaLooks may measure outbound clicks on retailer links to understand product and retailer interest.
AIdeaLooks does not receive the retailer’s complete customer payment information simply because an affiliate link has been clicked.
9. External Websites and Links
Our website may contain links to external websites that are not operated or controlled by AIdeaLooks.
We are not responsible for the privacy practices, data processing activities, or content of these websites.
Once you leave AIdeaLooks, the privacy policy and terms of the external website apply.
We encourage visitors to review these policies before providing personal information.
10. Legal Bases for Processing
Depending on the purpose, we process personal data on the following legal bases under the GDPR:
Article 6(1)(a) — Consent: Where you have consented to optional analytics technologies or other consent-based processing.
Article 6(1)(b) — Contract or pre-contractual measures: Where processing is necessary to provide services requested by you, where applicable.
Article 6(1)(f) — Legitimate interests: Where necessary to maintain website security, functionality, and technical stability, provided that these interests are not overridden by your rights and freedoms.
Where technologies access or store information on your device, we also comply with Section 25 TDDDG.
11. Data Recipients and International Transfers
We may share personal data with service providers where necessary to operate, maintain, secure, and analyze our website.
Depending on the service and its configuration, recipients may include:
- Hosting and technical infrastructure providers
- Google, in connection with website analytics and related services
- Affiliate networks and retailers involved when visitors follow affiliate links
- Providers of website functionality, where their services involve personal data processing
Some recipients may process personal data outside the European Economic Area.
Where required, we rely on an applicable adequacy decision or appropriate safeguards under Chapter V GDPR.
12. Data Retention
We retain personal data only for as long as necessary to fulfill the purpose for which it was collected, unless a longer retention period is required by applicable law.
Retention periods depend on the type of information and the service used.
For example:
- Server logs are retained according to the technical and security requirements of our hosting arrangement.
- Consent records are retained as necessary to document and manage consent.
- Google Analytics data is subject to the retention settings configured for our property.
- Browser-stored wishlist information may remain available until removed, expired, or cleared, depending on the storage mechanism.
Where personal data is no longer required, it will be deleted or anonymized in accordance with applicable legal obligations.
13. Your Rights Under the GDPR
Under applicable data protection law, you have the following rights, subject to the relevant legal conditions:
- Right of access: Request information about the personal data we process.
- Right to rectification: Request correction of inaccurate personal data.
- Right to erasure: Request deletion of personal data where applicable.
- Right to restriction: Request restriction of certain processing activities.
- Right to data portability: Receive certain personal data in a structured, commonly used, machine-readable format.
- Right to object: Object to processing based on legitimate interests under the conditions set out in Article 21 GDPR.
- Right to withdraw consent: Withdraw previously given consent at any time with effect for the future.
- Right to lodge a complaint: Submit a complaint to a competent data protection supervisory authority.
To exercise your rights, please contact us at:
14. Data Security
We use appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, loss, or misuse.
Our website uses HTTPS encryption to protect data transmitted between visitors’ browsers and our website.
However, no method of transmission or storage over the internet can be guaranteed to be completely secure.
15. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our website, third-party services, legal obligations, or data processing practices.
The latest version will be published on this page with the updated revision date.
We encourage visitors to review this Privacy Policy periodically.
16. Contact
For questions about this Privacy Policy, privacy rights, or the processing of personal data, please contact:
AIdeaLooks
Email: aidealooks@gmail.com
Website: https://aidealooks.com
Responsible operator: AIdeaLooks – Lea Birven
Postal address:
c/o Online-Impressum #7565
Europaring 90
53757 Sankt Augustin
Germany